Building a successful company is about more than products, profits, and marketing. It depends on creating a workplace where employees understand the company’s values, feel connected to its mission, and have the freedom and motivation to do their best work. This course explores practical ways to build that kind of culture, from defining core values and creating a culture book to connecting employees directly with customers and creating a happier workplace. You will also learn how hiring, employee development, customer service, and everyday decisions can strengthen a company’s culture and reputation.
In this course, you will develop useful Business English while learning how culture and customer experience can become long-term competitive advantages. You will explore practical ideas such as giving employees greater ownership, helping people see the purpose behind their work, and creating customer experiences that are better than expected. Through realistic business examples and workplace language, you will build the vocabulary and communication skills needed to discuss company culture, employee engagement, customer service, and business values with greater confidence.
