What if the best way to grow your business is to stop trying to beat the competition? In this course, based on Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, you will learn how successful businesses create new market opportunities instead of fighting for customers in crowded markets. You will explore how to find noncustomers, create new value, and use the Eliminate–Reduce–Raise–Create framework to develop offers that can make competition less relevant.
As you learn these business strategies, you will also build practical English for discussing markets, customers, innovation, and business strategy. Each lesson includes an audio reading, highlighted vocabulary, comprehension and vocabulary questions, practical English in Action, reflection questions, and a downloadable lesson review—giving you the opportunity to improve your English while learning how to think differently about business growth.
