Why do customers say yes to one offer and no to another? Influence explores the psychology behind everyday business decisions and gives you practical tools for understanding and influencing customer behavior. Based on Robert Cialdini's influential work, this course examines scarcity, social proof, authority, liking, consistency, and exchange, along with three additional techniques that can make requests and offers more effective. Through memorable experiments and real business examples, you will learn why customers respond to limited availability, reviews, expertise, personal connections, small commitments, free value, clear reasons, compliments, and strategic pricing.
This course is designed to turn those ideas into useful Business English and practical workplace skills. You will learn language for discussing customer decisions, building trust, making requests, negotiating, presenting options, and creating stronger business relationships. Most importantly, you will learn how to use persuasion responsibly—not simply to get people to say yes, but to help customers make decisions that provide genuine value.
11 lessons to get you from zero to confident. Start at your own pace.
